To mark the 385th Madras Day, we launched Endrendrum Madras, a sensory led digital campaign that paid tribute to the city in the most immersive way. We explored Madras not through facts and history, but through its feel, its colours, sounds, and flavours.

For Sight, we released Paint the Soul of Madras, a visual celebration of the city’s vibrant palette- the iconic yellow of Chepauk, the deep blues of Marina, lush greens of its parks, and everyday hues that make Madras come alive.
Flavours of Madras took viewers on a joyride through iconic food spots in a custom-branded Westin auto, with a tourist exploring the city’s culinary gems.
And for Sound, Heartbeat of Madras captured the audio signature of the city from temple bells to street vendors, cricket cheers to metro hums.
The campaign culminated in a week-long food festival at Westin, curated by Chef Saravanan, bringing Madras to the plate. Endrendrum Madras was more than a campaign,  it was our love letter to the city, and an opportunity to rediscover it through every sense.